Taking care of the herd
Client
Okse
Deliverables
Brand platform
Design strategy
Visual identity
Verbal identity
Visual language
Brand implementation
Art direction
Application design
Motion design
Year
2020
Credits
Jay Cover
Minna Suojoki
Nils Erga
The people at Independent UX design studio Okse are friendly and approachable in everything they do, successfully creating practical, easy-to-use UX solutions for a range of applications. Their focus is people, not tech.
When asked to renew their visual identity, we aimed to create a typographically driven brand experience that evokes the farmland and country life of the Stavanger region, where Okse is based.
Project information
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We worked together with UK illustrator Jay Cover, who created a series of rural landscapes to playfully situate the brand in its local habitat.
