Leveraging layers for future resilience
Client
Field Group
Year
2022
Deliverables
Brand strategy
Naming
Brand platform
Brand design
Web Design
Credits
Børge Myrnes
No input signal
Field is a tech company leveraging geodata competence, proprietary software and geospatial technologies to develop critical solutions – providing data and insights to empower the builders of tomorrow.
By merging several tech entities, Field was formed to become Europe’s largest geodata, data collection and analysis company. Our role was to define the new brand as a unique supplier of greener, safer and smarter solutions. The new name and visual identity is guided by natural elements and data-driven technology.
Logo
The Field symbol represents a forward thinking and dynamic company. The precise and progressive form provides references to geospatial data layers and digital twin technology.
Mapping the world
Field offers a broad set of geospatial mapping and data services and has extensive experience in processing geospatial data into 3D models.
Mapping the world – a series of expressive animations were created to convey Field’s abilities.
Typography
FK Grotesk share similarities with the logo symbol, mixing ink traps and sharp angles. The mono weight is used for text in smaller sizes, meaning the pairing creates flexibility across all sizes and applications, with a mechanical-like expression.
Colors
A bright and nature-inspired color palette creates a harmonious balance to the tech-driven elements of the visual identity, whilst also taking inspiration from the layers found in natural elements.
The simplicity of the identity ensures effortless recognition wherever it ventures.
Out in the field
Designing a new brand with a global purpose means designing for every element; from car fleet to signage, from clothing to drones.
A clear and structured expression speaks to the precision of Fields everyday operations.
From air to ground
The website is based on a strict grid, working with both micro and macro scale imagery to create a dynamic experience.
Icons
A bespoke icon set was introduced for both digital and physical touchpoints.