A feast for the senses
Flor & Fjære is a unique family owned destination located on an island in the cold fjords outside Stavanger, Norway. A one-of-a-kind greenhouse restaurant that can seat up to 600 guests, placed in the middle of 50 acres of incredible gardens with beautiful beaches and tropical palm trees – a visit here is both peaceful and exciting.
Together with the family we defined a brand strategy and visual identity to tell their story.
The brand typeface is both sophisticated and bubbly – much like Flor & Fjære itself.
The identity utilizes greens as its base color, ranging from a sprouting bright green to a dark evergreen.
The family goal has always been to give their guests the best possible experience – welcoming them wholeheartedly into their garden.
Together with Finnish illustrator Robert Lönnqvist we created a set of brand illustrations expressing the emotional experience of Flor & Fjære.
The website is designed to feel like a visit to the island: Welcoming, wonderful and seamless.
All elements acts consistently together, in physical space, in print or in digital – creating a comprehensive identity and experience of Flor & Fjære.
Wayfinding & Signage