Carving a voice
Client
Hamran
Deliverables
Brand platform
Content strategy
Design strategy
Visual identity
Verbal identity
Type design
Visual language
Brand implementation
Art direction
Application design
Motion design
Year
2020
Credits
Ellmer Stefan
Inger Marie Grini
Philm
Nils Erga
Team
Petter Skogheim
Espen Pedersen
Baard Kolstad
Runar Lillegård
Øyvind Tendenes
Hamran is a family business founded in 1930, representing the finest of Norwegian carpentry. They make bespoke kitchens, interiors and furniture.
To reflect the tailored nature of their wooden creations, we crafted a bespoke typeface in collaboration with Ellmer Stefan, one of Norway’s most influential type designers.
Project information
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“Having our own typeface has given us a tool that ensures consistency in our identity across all platforms.”
– Janne Ramona
Marketing Director, Hamran
The typeface draws inspiration from carpentry, mirroring the nature of their craft whilst giving Hamran a unique voice.
Typography
The curves of the flared serif are inspired by traditional Norwegian wood carving techniques.
Historical reference
The typeface is loosely based on the historical Castor, a typeface created by Barnhart Brothers & Spindler.
The web experience highlights Hamran’s unique craftsmanship.
