Research & development
HBO Nova print
AutoStore has launched Innovation Hub, a new center dedicated to testing, replicating and manipulating warehouse environments. The showroom in the heart of the building, XYZ, aspires to inspire and inform visitors of its capabilities through the display of technology, process and prototyping.
How do you position a technological test lab located on a quiet, industrial island? Expanding upon the existing brand work done with AutoStore, we repositioned the place with a new name, redefined spatial layouts, new materiality supported by a distinct and bold signage & wayfinding system.
The materials, finishing and wayfinding aims to evoke a sense of stepping into an experimental lab.
The story of a vision
As part of the AutoStore Innovation Hub project, we recognized the importance of leaving a memorable experience with key visitors. A printed publication containing thoughts and reflections on innovation was made in collaboration with the client.