Research & development

Client

AutoStore

Year

2023

Deliverables

Signage
Wayfinding
Exhibition
Spatial
Naming
Identity

Credits

Ivar Fjeldheim
Einar Aslaksen
Nils Erga
Byrået Sydvest
HBO Nova print
PJR Architects
SML Lighting
Øyvind Sætre


AutoStore has launched Innovation Hub, a new center dedicated to testing, replicating and manipulating warehouse environments. The showroom in the heart of the building, XYZ, aspires to inspire and inform visitors of its capabilities through the display of technology, process and prototyping.

How do you position a technological test lab located on a quiet, industrial island? Expanding upon the existing brand work done with AutoStore, we repositioned the place with a new name, redefined spatial layouts, new materiality supported by a distinct and bold signage & wayfinding system.

Project information

View
Space_sketch
Innovation_Hub_1036
Innovation_Hub_1000
Innovation_Hub_1134

The concept behind the facade extension box was mainly to differentiate the building from the surrounding industrial buildings, but also to create an impression of transparency and technology through materiality.

Innovation_Hub_0175

The name, graphic language and materiality was inspired by the AutoStore grid. Both polycarbonate and aluminium are sustainable, and can easily be reshaped and repurposed.

Innovation_Hub_1154

The materials, finishing and wayfinding aims to evoke a sense of stepping into an experimental lab.

Innovation_Hub_1457
Innovation_Hub_1168
Innovation_Hub_1178
Innovation_Hub_1390

Modular display systems were introduced to showcase innovation and process. The display units were specified to be highly flexible and reflect the modular AutoStore grids visible through the large glass panels.

Innovation_Hub_1262
Innovation_Hub_1346
Innovation_Hub_1373
Innovation_Hub_1402
Innovation_Hub_1501

Folded aluminium signs

Constructed in aluminium for consistency, they also mimic the components used to build the robot grids.

Typography

The AutoStore typeface was used to align the space and identity to the mother brand. Additionally, we introduced a mono version to establish the concept of technology, programming and metadata.

Innovation_Hub_1504
XYZ_1340

The wayfinding system concept was inspired by graphics often seen in tech labs and warehouses.

Icons
Innovation_Hub_1475
Innovation_Hub_1487
Innovation_Hub_1017
Innovation_Hub_1465
Innovation_Hub_1223
Innovation_Hub_facade_03

Illuminating the polycarbonate box creates a focal point at night.


The story of a vision

As part of the AutoStore Innovation Hub project, we recognized the importance of leaving a memorable experience with key visitors. A printed publication containing thoughts and reflections on innovation was made in collaboration with the client.

See the XYZ book case here



XYZ_047
XYZ_235
XYZ_180

Browse more