From A to XYZ

Client

AutoStore

Deliverables

Editorial
Print
Art direction

Year

2023

Credits

Ivar Fjeldheim
Einar Aslaksen
Nils Erga
HBO Nova print


As part of the AutoStore Innovation Hub project, we recognized the importance of leaving a memorable experience with key visitors. A unique, printed publication was made in close collaboration with the client.

The publication contains thoughts and reflections on innovation and technology, and also provides a rare glimpse into the core of AutoStore´s innovative process.

Project information

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Opinions and interviews on innovation and technology from key industry leaders and professors.

Detailed view of an exhibition stand with various items including books labeled 'XYZ', a timeline of robotic development, a wheel component, technical drawings, and a descriptive text about 'AutoStore' with a QR code for additional information.
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The book is bound in a silver metallic cloth cover, reflecting the AutoStore aluminium grid materials.

The book aims to be an inspiring combination of a sketchbook and a notepad, encouraging creativity.

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Translucent paper referencing the polycarbonate panels internally and externally in the building.

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Together with photographer Einar Aslaksen we documented Innovation Hub, giving an honest view into the prototyping and innovation process in the book.

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The book delves into intricate patent processes and applications.

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Innovation Hub

The XYZ publication was made as part of AutoStore Innovation Hub, a test center dedicated to R&D and manipulation of warehouse environments.

See the Innovation Hub case here
Innovation_Hub_1036

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